Book. Plan. Prepare.

 

 

 

 

 

 

We help event planners produce amazing shows!

 

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wdt_ID Artist Min Price Max Price Genre
1779 Reductress 5,000 50,000 Comedy, Speaker
2 3LAU 20,000 35,000 EDM
3 3OH!3 20,000 35,000 Hip Hop/Rap/R&B
4 50 Cent 125,000 175,000 Hip Hop/Rap/R&B
1780 Maggie Rogers 40,000 60,000 Pop/Rock/Alternative
6 A Great Big World 35,000 45,000 Pop/Rock/Alternative
7 A Thousand Horses 20,000 40,000 Country
8 A Tribe Called Quest 100,000 100,000 Pop/Rock/Alternative
9 A-Trak 25,000 35,000 EDM
10 A$AP Ferg 30,000 50,000 Hip Hop/Rap/R&B
wdt_ID Artist Min Price Max Price Genre

Book.  Plan.  Prepare.

How To Concerts LLC is an entertainment consulting agency that advises colleges, venues and other talent buyers on all aspects of buying and producing live events.  We work hard to provide answers, ideas, and resources that ensure our customers have a positive experience and successful event.

You’re planning a concert or event and have discovered it’s an exciting but complex process.  Or maybe you’re an experienced event planner and you’re well aware of the challenges you’re facing.  You want a resource where you can get quick answers without thinking “I hope this isn’t a dumb question…”

As an experienced middle buyer, this is where Jolene can help.

HOW TO BOOK CONCERTS

Working within your budget and keeping your goals in mind, we help our customers find and book the right artist for their event. 

-Can my university afford Beyonce?

-Does Mumford & Sons tour in the US?

-Is Kevin Hart available in April?

-If an artist wants $50-100K, how much should I offer?

HOW TO PLAN CONCERTS

We provide honest and friendly advice regarding all aspects of planning an event.  From marketing to contracting to production, we can answer your questions, get answers, and provide resources and examples.

-When can we start selling tickets?

-What is a rider? Do all artists require a bowl of green M&M’s in their dressing room?

-What is backline?  

-Can we advertise this show on the radio?

HOW TO PREPARE FOR CONCERTS

Knowing what to expect helps you prepare.  We help organize the various components of your event.  Together we create a picture of what the day of show should look like, while preparing for the unexpected.

-My friends and I can meet the artist, right?

-We’re expecting a snowstorm the day of the show.  What if the artist can’t get here?

-Can I ask this performer not to swear on stage?

-Do I have to pay the artist before they perform?

You have a lot on your plate.  In one phone call or email, you can get your questions answered and discover all your options.  How To Concerts is your one resource for all the information and options that you need and deserve.  Fast, honest, friendly service.  We will work together to give your audience (and your planning team) the best experience possible.

You’re planning a concert or event and have discovered it’s an exciting but complex process.  Or maybe you’re an experienced event planner and you’re well aware of the challenges you’re facing.  You want a resource where you can get quick answers without thinking “I hope this isn’t a dumb question…”

As an experienced middle buyer, this is where Jolene can help.

HOW TO BOOK CONCERTS

Working within your budget and keeping your goals in mind, we help our customers find and book the right artist for their event. 

-Can my university afford Beyonce?

-Does Mumford & Sons tour in the US?

-Is Kevin Hart available in April?

-If an artist wants $50-100K, how much should I offer?

HOW TO PLAN CONCERTS

We provide honest and friendly advice regarding all aspects of planning an event.  From marketing to contracting to production, we can answer your questions, get answers, and provide resources and examples.

-When can we start selling tickets?

-What is a rider? Do all artists require a bowl of green M&M’s in their dressing room?

-What is backline?  

-Can we advertise this show on the radio?

HOW TO PREPARE FOR CONCERTS

Knowing what to expect helps you prepare.  We help organize the various components of your event.  Together we create a picture of what the day of show should look like, while preparing for the unexpected.

-My friends and I can meet the artist, right?

-We’re expecting a snowstorm the day of the show.  What if the artist can’t get here?

-Can I ask this performer not to swear on stage?

-Do I have to pay the artist before they perform?

You have a lot on your plate.  In one phone call or email, you can get your questions answered and discover all your options.  How To Concerts is your one resource for all the information and options that you need and deserve.  Fast, honest, friendly service.  We will work together to give your audience (and your planning team) the best experience possible.

Education is core to our philosophy. That’s why you’ll find quality, relevant content posted here regularly. Check back often or subscribe to our newsletter to stay up-to-date. 

10 Holiday Questions with Jolene

How do you feel about the holiday season? IT’S THE MOST WONDERFUL TIME OF THE YEAR! I love the cheer, the décor, the music, the traditions, the family time, the food, the giving of gifts, and so much more....

read more

How to Control Your Inner Fangirl

I’ve worked on way too many Jesse McCartney, Nick Jonas, and other heart-throb shows this year. How do I know this? By the sheer number of times I’ve seen someone turn red, lose their mind, nearly pass out, and giggle incessantly when they meet the artist.   Recently,...

read more

10 Questions to Begin Your Show Advance

It's time to start locking in your show day details!  Initial contact should happen between 2-6 weeks out, depending on how far out you need to start advancing.  When you reach out to the artist’s tour manager, here are the first questions you should ask to get the...

read more

Happy customers.

"Jolene has made booking shows for our university an absolute breeze. Her knowledge of the industry is second to none and she is always invested in the success of our events."

Logan Light

Director of Campus Life, Harding University

"Jolene provides great recommendations that fit the needs and price point of our campus, helps us navigate the entire contract process, and ensures that all the details are attended to so we can create the best experience for our students. I love working with her on our programs every year!"

Jessica Long-Pease

Director of Student Involvement, University of Missouri-St. Louis

"Working with Jolene made my experience planning concerts in college so much easier. She was also always there to give me words of encouragement when I needed them the most"

Briana Jackson

Center Stage Chair, Illinois State University

"Working with Jolene has been very rewarding for our students as she has connected us to opportunities we wouldn’t have known about otherwise. She always communicates when routed opportunities are available and helps us to work out any challenges we are experiencing along the way. Thanks Jolene!"

Berto Cerrillo

Assistant Director of Student Involvement, Washington State University

"I’ve worked with Jolene for a couple years now and we absolutely love her! She has made working with various management companies and their talent amazingly easy. She’s communicative, honest, open, and so thoughtful. She’s always got an eye out for us here, making sure that if there’s anything that would fit our budget and programming schedule to let us know. I wouldn’t dream of working with anyone else."

Trista Shideler

Assistant Director & Student Engagement Coordinator, Stanford University

"Jolene with How to Concerts has been extremely helpful assisting us at enhancing the student experience and student life on our campus! She is prompt at responding, knowledgeable about the industry and made us feel optimistic and confident we can pull off a major concert and comedy show! Whether you need advice on an artist, assistance with contract and insurance and/or a supportive company, Jolene Chevalier is the only person I recommend working with!"

Emily Poole

Director of Campus Programming, California State University, Bakersfield 

Three things you can expect when you’re working with How To Concerts:

Education

Education is our number one priority.  You deserve to learn something new every time you plan an event.

Expertise

Jolene has over a decade of experience booking events – both as a student and as a professional.  We’re here to help you navigate through any situation.

Care

We truly care about our clients.  Top-notch service is our priority, and it’s always delivered with a smile.

Get in touch

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